LinkedIn Outreach Template Pack
10 proven templates that get responses. Each one includes context, the exact template, and why it converts.
1Connection Request (Content Reference)
They recently posted or published something
Your post on [topic] caught my attention — especially the point about [specific detail]. I work with [role] at [company] and that perspective is rare. Would love to connect.
References their content (ego + relevance), no pitch, low friction.
2Connection Request (Mutual Connection)
You share a connection
I noticed we're both connected to [Name]. They spoke highly of your work at [Company]. I've been following what you're building and would love to connect.
Social proof via mutual connection, no agenda stated.
3Connection Request (Industry Peers)
Same industry/role, no direct common ground
Always looking to connect with others in the [industry] space. Your experience with [specific topic] stood out — would love to follow your work here.
Flattering but genuine, frames as professional networking.
4Thank-You (Post-Acceptance)
After they accept your connection request
Thanks for connecting. Impressed by what you're building at [Company]. Looking forward to following your work.
Social grace, no ask, keeps the door open.
5Value Share (No Ask)
7-10 days after connecting
I came across [article/report] on [topic] and thought of your work at [Company]. No agenda — just seemed relevant. Hope it's useful.
Provides value upfront, builds reciprocity naturally.
6Soft Ask (Meeting)
After value share, 14-21 days in
[Previous topic] has been generating good discussion on our side. If you're curious how teams are tackling this, happy to hop on a brief call. If timing isn't right, no worries at all.
Low-pressure, gives them an out, references previous interaction.
7Follow-Up (Re-Engagement)
No response after first message, 7-10 days later
Just bumping this — I know inboxes get full. If the timing isn't right, I completely understand. Either way, following your work at [Company].
Graceful, acknowledges reality, leaves the door open.
8Break-Up Message
2-3 touches with no response, last attempt
Going to assume the timing isn't right and stop here. If anything changes on your end, I'm always happy to connect. Wishing you a great [quarter/year].
Respectful exit — often gets the highest response rate of the sequence.
9InMail (Trigger Event)
Job change, funding, company milestone
Congratulations on the [new role / funding / milestone] at [Company]. You're probably buried right now, so no rush at all. When things settle, I'd love to share how teams like yours are approaching [relevant topic].
Timely, relevant, zero pressure, offers future value.
10InMail (Cold but Targeted)
No common ground, high-value prospect
Your approach to [specific topic/project] stood out — especially [specific detail]. We've been working on [related challenge] and I'm curious how you're thinking about it. If relevant, happy to compare notes.
Specific, shows research, low ask (compare notes vs pitch).
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